FARMINGTON HILLS, MI (Oct. 11, 2010) — British comedian John Cleese is bringing his unique perspective on business and life to The Work Truck Show® 2011 as the event’s keynote speaker. He will speak at the President’s Breakfast and National Truck Equipment Association (NTEA) Annual Meeting on Wednesday, March 9. The Breakfast event runs from 7:30am–9:15am.
The Work Truck Show 2011, North America’s largest vocational truck event, is held in conjunction with the 47th Annual NTEA Convention at the Indianapolis Convention Center, March 8-10, 2010 (Convention, Green Truck Summit and educational programming begin March 7).
Cleese is both a versatile comedic actor and a leading business motivator. With the legendary Monty Python’s Flying Circus, Fawlty Towers and A Fish Called Wanda, he created a unique comedic style that has inspired countless writers and comedians. His influence is also felt in the corporate world. Cleese and three fellow British actors founded Video Arts, the world’s largest provider of business training programs, in 1972.
Cleese attributes his success at making hit training programs to his fascination with psychology and his love for teaching and making people laugh. He says, “Humor in training increases retention and decreases anxiety. When the training point is surrounded with humor, it can be readily digested, remembered and applied.” On the lecture stage, Cleese brings his award-winning series of videos to life.
“President’s Breakfast attendees are sure to start the day with a laugh, as well as a new way of approaching business challenges,” says Jim Carney, NTEA executive director. “We’re looking forward to hearing John Cleese’s insights into work, business and life in general.”
The President’s Breakfast and NTEA Annual Meeting at which Cleese will speak is open to Show and Convention attendees by ticket only. Tickets usually sell out early, so advance registration is recommended. Tickets are $59 for NTEA members and $79 for nonmembers (if purchased on or before Jan. 28, 2011). A ticket is also included in the Complete Event Package, which is $329 for NTEA members and $409 for nonmembers (if purchased on or before Jan. 28, 2011).
Produced annually by the NTEA, The Work Truck Show showcases more than 500,000 square feet of Class 1-8 vocational trucks and equipment. It brings together thousands of work truck professionals, including fleet managers, equipment buyers, maintenance personnel, manufacturers, distributors and dealers.
The Work Truck Show also leads the industry with topnotch technical training sessions. More than 40 educational programs are offered during the event on topics such as hybrid and alternative fuel technologies, specification writing, truck upfitting, fleet productivity and industry trends.
For additional event information, visit www.ntea.com, or call 1-800-441-NTEA (6832). For more information about Cleese, visit www.thejohncleese.com. He is also active on Twitter and Facebook.
Established in 1964, the NTEA is the leading association supporting the work truck and trailer industry. The Association currently represents nearly 1,600 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to the Association. The NTEA provides in-depth technical information, education, and member programs and services, and produces The Work Truck Show®. The Association maintains its administrative headquarters in suburban Detroit and a government relations office in Washington, DC.